Vishnu Prasad

BONOMI

Successfully launched the BONOMI consumer beverage brand through strategic and effective creative direction in branding, packaging, and web design.

BONOMI

Successfully launched the BONOMI consumer beverage brand through strategic and effective creative direction in branding, packaging, and web design.

BONOMI

Successfully launched the BONOMI consumer beverage brand through strategic and effective creative direction in branding, packaging, and web design.

BONOMI

Successfully launched the BONOMI consumer beverage brand through strategic and effective creative direction in branding, packaging, and web design.

Client:

BONOMI

Role:

Creative Direction

Year:

2022

Client:

BONOMI

Role:

Creative Direction

Year:

2022

Client:

BONOMI

Role:

Creative Direction

Year:

2022

Client:

BONOMI

Role:

Creative Direction

Year:

2022

Conclusion

As the creative force behind Bonomi, I conceived a master brand with a vibrant identity, tailored for a consumer brand within the India 1⍺³ diaspora.

The focal point was the "bevbox," meticulously researched and designed as an all-in-one cocktail kit, bringing a bar experience to homes in India. The digital launch in Bangalore was seamlessly presented through a web design that captured the essence of the aspirational product brand Bonomi aims to be.

Key Arguments

Collaborated with the founder throughout the ideation and conceptualization stages.
Leveraged Esko software for software conceptualization and prototyping in packaging design.
Coordinated with packaging manufacturers to address logistical challenges, ensuring safe delivery of fragile glass bottles and the Whiskey Barrel Aged cold brew kit across India.
Emphasized the importance of a luxury aesthetic that resonates with the target audience in Bangalore.
Executed a comprehensive creative direction strategy that seamlessly tied together branding, packaging, and web design for a cohesive brand identity.
Ensured highest product packaging standards that allowed shipping cross-country without compromising consumer user experience

Collaborated with the founder throughout the ideation and conceptualization stages.
Leveraged Esko software for software conceptualization and prototyping in packaging design.
Coordinated with packaging manufacturers to address logistical challenges, ensuring safe delivery of fragile glass bottles and the Whiskey Barrel Aged cold brew kit across India.
Emphasized the importance of a luxury aesthetic that resonates with the target audience in Bangalore.
Executed a comprehensive creative direction strategy that seamlessly tied together branding, packaging, and web design for a cohesive brand identity.
Ensured highest product packaging standards that allowed shipping cross-country without compromising consumer user experience

Collaborated with the founder throughout the ideation and conceptualization stages.
Leveraged Esko software for software conceptualization and prototyping in packaging design.
Coordinated with packaging manufacturers to address logistical challenges, ensuring safe delivery of fragile glass bottles and the Whiskey Barrel Aged cold brew kit across India.
Emphasized the importance of a luxury aesthetic that resonates with the target audience in Bangalore.
Executed a comprehensive creative direction strategy that seamlessly tied together branding, packaging, and web design for a cohesive brand identity.
Ensured highest product packaging standards that allowed shipping cross-country without compromising consumer user experience

Collaborated with the founder throughout the ideation and conceptualization stages.
Leveraged Esko software for software conceptualization and prototyping in packaging design.
Coordinated with packaging manufacturers to address logistical challenges, ensuring safe delivery of fragile glass bottles and the Whiskey Barrel Aged cold brew kit across India.
Emphasized the importance of a luxury aesthetic that resonates with the target audience in Bangalore.
Executed a comprehensive creative direction strategy that seamlessly tied together branding, packaging, and web design for a cohesive brand identity.
Ensured highest product packaging standards that allowed shipping cross-country without compromising consumer user experience

Detailed Information

After months of design and development work, the brand was launched with the website, and the results were impressive. User response to the brand and design showed overwhelming positivity. Packaging challenges regarding breakage were reduced by over 80% since the prototyping phase. Additionally, testimonials indicated product success with users reporting a fun user experience and cohesive information architecture.